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| Title: | OURGNG::SPORTS - Digital's daily tabloid |
| Notice: | Please review note 1.83 before writing anything. |
| Moderator: | VAXWRK::NEEDLE |
|
| Created: | Thu Dec 14 1989 |
| Last Modified: | Fri Dec 17 1993 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 438 |
| Total number of notes: | 50420 |
348.0. "Do TV bigwigs play soccer, or tennis?" by VIRGO::KEATING () Tue Sep 04 1990 07:21
Interesting note on this weekend's US Open (tennis) in NY. The
viewership for the contest, because it is Labor Day, and first week of
NFL, is not astromical - in fact, the numbers are very close to what
Ted Turner got for covering the World Cup Soccer. (source: NY Times)
Yet CBS spends big bucks on what would seem small return. the question is - why is CBS
reluctant to cover the world cup in '92, for what it calls small
audience numbers, when it spends all that money on Tennis? tjk
| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 348.1 | | FSHQA2::JHENDRY | John Hendry, DTN 292-2170 | Tue Sep 04 1990 07:43 | 6 |
| Golf and tennis are covered far out of proportion to their ratings
because the demographics are excellent. People with money constitute
the bulk of the small audience and as a result, advertisers clamor to
cover these sports when the ratings alone don't justify it.
John
|