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Conference 7.286::atarist

Title:	Atari ST, TT, & Falcon
Notice:	Please read note 1.0 and its replies before posting!
Moderator:	FUNYET::ANDERSON

Created:	Mon Apr 04 1988
Last Modified:	Tue May 06 1997
Last Successful Update:	Fri Jun 06 1997
Number of topics:	1433
Total number of notes:	10312

967.0. "Why doesnt the corpse lie down?" by UKCSSE::KEANE () Wed Sep 19 1990 10:14

    
    Hi,
    
    There was an interesting juxtaposition of stories in this weeks ZNet
    magazine.
    
    On the one hand, the Atari show at Glendale attracted a total of, (wait
    for it), 2459 attendees total for the two days.
    
    On the other hand, the Duesseldorf Atari show attracted a total of more
    than 42,000 visitors over its three days.
    
    I realise that the German show was a national show and the Glendale show
    a local one, but considering the disparate size of the two countries,
    and the show was in Atari's back yard and the biggest? Atari show in the 
    U.S of A, then the attendance must indicate that as far as the states
    are concerned, the Atari product range are dead ducks, who have not been
    told they are deceased yet.
    
    Is there life after death for the TT?
    
    Can Atari survive without any home sales?
    
    PJK.

T.R Title User Personal
Name Date Lines

967.1 Atari doesn't promote the product BAGELS::FELDMAN Jerry Feldman DTN 227-3279 Wed Sep 19 1990 11:22 28

T.R	Title	User	Personal Name	Date	Lines
967.1	Atari doesn't promote the product	BAGELS::FELDMAN	Jerry Feldman DTN 227-3279	`Wed Sep 19 1990 11:22`	28
	The US market is very different from most of the other markets around the world. In the US, IBM historically has dominated its markets, which was true for a while. But still, the PC Clones are the dominant computer with Apple's MAC coming in second. Most of the major players in the US computer market promotee their products very aggressively with TV, radio, and print ads. In addition, the Atari dealer network has eroded over the years because of many problems in dealing with Atari. For instance, the Boston area is a strong computer market, yet for about 1 year, late 1988 to 1989, Atari had not agents or manufacturer's representatives in the New England area, or even the Northeast. Dealers normally have trouble getting stock from Atari. While we have several Atari dealers in the Boston area, they are usually upset with Atari. With the exception of the Portfolio and Lynx, Atari has no national or regional promototions. In my opinion, Atari has missed several windows of opportunity in the US market, and I don't think that Atari will be able to make any good headway in the market. Another problem that Atari has is that in the US market, the Atari name is associated with games. Most businesses will not purchase Ataris. However, the Portfolio may be a vehicle where they may be able to gain some respectability. We are having a small Atari Fest in Boston on October 27. We would be very happy to get 2000 attendees. Jerry

    The US market is very different from most of the other markets around
    the world. In the US, IBM historically has dominated its markets, which
    was true for a while. But still, the PC Clones are the dominant
    computer with Apple's MAC coming in second. Most of the major players
    in the US computer market promotee their products very aggressively
    with TV, radio, and print ads.
    In addition, the Atari dealer network has eroded over the years because
    of many problems in dealing with Atari. For instance, the Boston area
    is a strong computer market, yet for about 1 year, late 1988 to 1989,
    Atari had not agents or manufacturer's representatives in the New
    England area, or even the Northeast. Dealers normally have trouble
    getting stock from Atari. While we have several Atari dealers in the
    Boston area, they are usually upset with Atari. 
    
    With the exception of the Portfolio and Lynx, Atari has no national or
    regional promototions.
    
    In my opinion, Atari has missed several windows of opportunity in the
    US market, and I don't think that Atari will be able to make any good
    headway in the market. Another problem that Atari has is that in the US
    market, the Atari name is associated with games. Most businesses will
    not purchase Ataris. However, the Portfolio may be a vehicle where they
    may be able to gain some respectability.
    
    We are having a small Atari Fest in Boston on October 27. We would be
    very happy to get 2000 attendees.
    
    Jerry