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Conference ilbbak::us_sales_service

Title:US_SALES_SERVICE
Notice:Please register in note 2; DVNs in note 31
Moderator:MCIS3::JDAIGNEAULT
Created:Thu May 16 1991
Last Modified:Tue Sep 03 1996
Last Successful Update:Fri Jun 06 1997
Number of topics:226
Total number of notes:1486

86.0. "UNDERSTANDING SME PROCESSES???" by DENVER::WILLIAMST () Mon Mar 02 1992 20:07

    Hi!  
    
    My name is Ted Williams, I am a Sales Rep. here in Denver, CO.
    focused 100% on new account development in the SME space.  I'm trying
    to develop a sense of what's happening around the US -- or World for
    that matter, as it relates to selling into places where we've never been
    before.   
    
    I'm currently a little confused by our desire and willingness to sell
    DEC products and services directly into the small/medium sized account
    base or the non-Fortune 10,000.  For example, our internal credit and
    leasing policies don't appear to support Digital's stated SME strategy
    when it applies to selling to small companies which are growing.  I
    recently ran into a situation where we approached a small software
    company who writes and sells tools to optimize ORACLE, INGRES and 
    Sybase databases.  The company has been in business for 10 years,
    they've never lost money, the have no debt, they are growing the
    business at 40% per year, the have access to a $150,000 line of credit,
    yet Digital leasing would not do business with this firm.  Somehow we
    did manage to sell a solution to these folks (VAXSET/DECSET) which we
    forced them to lease from another leasing company. 
    
    Does anyone else feel any pain regarding these issues?  I'd be very
    interested in hearing from you.  At times we are a very hypocritical
    organization when it comes to generating the kinds of business we say
    we want...
    
    Denver::Williamst
    Ted Williams @DVO
    
                                                      
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86.1SME LEASING PLAN--GREAT NEWS!!!DENVER::WILLIAMSTMon Mar 09 1992 18:5746
    Folks:
    
    Good news is developing with respect to a new plan currently under
    evaluation which would greatly enhance our ability to lease to SME
    clients.  The plan under evaluation involves something called a "SNAP
    Lease" and will appear like some of our current DEFC style leasing
    packages.  A "SNAP Lease" is designed to enable us to do business with
    smaller companies who may not have the same financial strength as a
    typical Named Account.  The lease will be constructed assuming some
    level of indemnification will be required on the part of the funder. 
    The rates offered under a SNAP lease will be higher than those offered
    to our Named Accounts.
    
    From our perspective this program has many positive benefits and very
    little risk:
    
    1)	It can enable us to do business quickly and at low cost in the SME
    space.
    
    2)	It will help us recruit high quality VAR's and CSO's.
    
    3)	It's good for the customer in that the Manufacturer of their system
    is financing the transaction.   This enables the client to take
    advantage of technology upgrades and changes at a low monthly fee.
    
    4)	It's great for DEC in that we can offer solutions as the
    organization grows at minimal incremental expense, thereby building a
    handsome revenue stream for hardware upgrades, software upgrades and
    service contract extensions.
    
    As someone who is highly committed to our success in the SME space
    especially with our VAR/CSO strategy, I am in favor of such a plan.
    
    Should questions arise with this note, please feel free to give me a
    shout DTN-553-3381 or (303) 649-3381.
    
    It's great to know we're putting more SOLID wood behind the SME
    arrow--it's THE place where DEC can really make good, positive,
    long-lasting waves!
    
    By the way DEFC=Digital Equipment Finance Corp.
    
    Ted Williams @DVO