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Conference ilbbak::us_sales_service

Title:US_SALES_SERVICE
Notice:Please register in note 2; DVNs in note 31
Moderator:MCIS3::JDAIGNEAULT
Created:Thu May 16 1991
Last Modified:Tue Sep 03 1996
Last Successful Update:Fri Jun 06 1997
Number of topics:226
Total number of notes:1486

47.0. "HP Custom News Letter for a Customer" by ACOSTA::MIANO (John - NY Retail Banking Resource Cntr) Thu Oct 31 1991 17:47

This seems as good a place as any to share this information.

From the "what our competitors are doing" file:

At Hoechst Celanese Corporation every other month a Hewlett-Packard
newsletter shows up in the mail boxes of all the executives (the
distribution may be even more widespread).  Apparently someone from HP
has access to the mail room. 

The news letter is a three to four page document that mixes canned sales
stories with customer specific ones.  I would assume that the purpose of
this document is to provide increase HP's visability within the
corporation. 

A summary:

	Hewlett-Packard / Hoechst Celanese "30 Second Update"

	Front Page

	o Europe's Largest Office Automation Project Selects HP
	o Thanks to participants in the HCC/HP Customer satisfaction survey
	participants (Apparently this includecd a drawing for an HP
	calculator).
	o NEW HP 9000, HP 300 SYSTEMS AND SERVERS SUMMARY...Surpasses IBM and
	DEC in Price/Performance, Investment Protection

	Page Two

	o Radio Frequency Data Communication Material Handling Challenge Met
	(Describes a recent HP success at HCC)

	Page Three

	in addition to continuations from previous pages.
	o HP PROFESSIONAL SERVICES DIVSION FORMED. (Provides consulting,
	education and project management services) 

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