Conference 7.286::digital

    Sorry,but the only people who get rich from advertising are the press
    and the agencies.
    If we have a spare 20m$ then think of this - this would allow us to
    dedicate/hire 200 top flight consultants,equip them and let them camp
    on-site at 200 top accounts for 6 months (I base this on 200k$ per year
    for a consultant,equipment and travel included).
    I'll bet we could ensure that at least half of these accounts would buy
    Digital and stick to us for the long run.
    Now,if some of these six month periods were paid consultancy,we could
    extend the scheme to more accounts.On the other hand,if you are sure
    you want to spend on 'presence' - send a cheque for 20m$ to Hotchkiss
    Web advertising Inc,prop. J.Smith,Cayman Islands...
    ;-)
    cheers

    Just saw a SUN ad about the Internet on Voyager...
    
    IBM ads  about the Internet on CNN and discovery channel
    (the one where they guys are trying to decide on their 
     WEBsite strategy and the girl comes up and says why 
     don't you just sell something across the internet...)
    
    But Digital doesn't need to do that.. We're the market leader
    in Internet, We have mindshare and Altavista.... So we tell ourselves.
    
    And when you buy those 200 top flight consultants and deploy them
    for 20million, make sure that they have 5 years plus sales support selling 
    and serving Digital accounts with Digital style of computing and equipment, 
    in the Digital marketplace, 
    
    unless you only want them to do add-ins of Microsoft, IBM, HP, or SUN...
    
    If you could go buy 200 top consultants for our business right now
    I'd be surprised... We have a hard enough time coming up with folks
    to do simple delivery because many of them have stopped wanting to be
    associated with Digital on the resumes...
    
    Of course if we were market leaders in something, had a goodwill 
    advertizing strategy that made people want to come work for us
    instead of remembering the layoffs and problems we could more 
    easily attract customers and consultants...
    
    But I'm just dreaming of the good old days...
    
    
    JMHO
    
    John W.
    
    

    I saw a Sun Internet ad over the weekend.  It said something
    like the backbone of the Internet consists of Sun systems.  Pretty
    impressive to laypeople, pretty unethical since it's baloney.  Do
    we address this? Sure, right.
    

    re .2 we could buy 200 easily but maybe Europe is different.However,as
    you say,even if we could generate the demand,the issue seems to be
    people.I suggest that we solve this first or at least hand in hand in
    demand generation via presence of mind (aka adverts).Sun did the grunt
    work on this years ago with great discounts to academia and gained
    presence by default but I suspect they did not have an inkling that the
    internet would be quite the market it currently is.OK,so we missed that
    boat - the next boat due has 'big commercial use' or 'huge
    infrastucture problem' written on it - this is the one we can't miss
    and this one requires trenchwork,not work for the ad agencies alone.
    my 2c -always different :-)
    we'll get there
    cheers

  re .3
  
>>   I saw a Sun Internet ad over the weekend.  It said something
>>   like the backbone of the Internet consists of Sun systems.  Pretty
>>    impressive to laypeople, pretty unethical since it's baloney.  Do
>>    we address this? Sure, right.
    
  I'm sure there are lots of pointers to proof points posted in here
  somewhere but could someone post them or the proof points again so that
  we field people can at least fight this "unethical" behaviour
  individually.
  
  Proof points please ...
  
thanks,
-ian