| T.R | Title | User | Personal Name
 | Date | Lines | 
|---|
| 4376.1 | Contact the identity group | STOWOA::DUSSAULT |  | Wed Jan 24 1996 14:37 | 8 | 
|  |     Gary,
    
    	You need to contact Eileen Palmer - she is the
    	Brand and Identity Manager for Digital. She
    	is at DTN 244-6263 or AKOCOA:EPALMER
    
    	She knows the answers.
    	Gael
 | 
| 4376.2 |  | NPSS::GLASER | Steve Glaser DTN 2267212 LKG1-2/E10 (G17) | Wed Jan 24 1996 15:48 | 7 | 
|  |     I don't know how they did it, but some folks in our group got the back
    side printed in Japanese (they're in Japan or I'd ask).
    
    I don't think it was anything way out of the ordinary -- this is a very
    common practice for doing business with Japan.
    
    Steveg
 | 
| 4376.3 | Normal business practice in other parts | LOCH::SOJDA |  | Wed Jan 24 1996 19:53 | 7 | 
|  |     Printing on both sides of a business card is not just common, it is
    the norm in Japan.  At least, everyone I've ever seen is done this way.
    
    It is also done in Europe.  I worked once with a U.S. customer that had
    a subsidiary in France.  All the French people had dual sided business
    cards - one in French and one in English.  I thought it unusual but
    they said it was common there.
 | 
| 4376.4 |  | TROOA::SOLEY | Fall down, go boom | Wed Jan 24 1996 21:27 | 2 | 
|  |     Dual sided business cards in French and English as used by Digital in
    Quebec, got a stack of them in my daytimer.
 | 
| 4376.5 | in Asia too | HGOVC::TERESARUIVO | Hong Kong, @HGO | Wed Jan 24 1996 21:51 | 2 | 
|  |     The same in all countries in Asia: one side English, the other the
    local language ( Thai, Vietnamese, Chinese, etc.)
 | 
| 4376.6 | biz customs | CSC32::D_RODRIGUEZ | Midnight Falcon ... | Thu Jan 25 1996 00:40 | 12 | 
|  |     
    In an international business class, we viewed a tape on international
    customs, dos and dont's, (i.e. never show the soul of you shoe to a
    middle-east person, shake hands with your right hand - never with your
    left [or was it the other way around?], the "ok" hand sign doesn't
    mean "ok" in Australia), etc.
    
    One concerned handing/receiving business cards.  Some countries had them
    printed on both sides and there was a proper 'method' to reading them. 
    Some countries, you actually give them their card back after reading
    them, otherwise, you offend them.  (Those cards are typically expensive 
    to make - perhaps guilded.)
 | 
| 4376.7 |  | WOTVAX::HILTON | http://blyth.lzo.dec.com | Thu Jan 25 1996 05:10 | 2 | 
|  |     I just asked the people we use in the UK, they did it no probs, I have
    my Internet and X400 mail address on the back.
 | 
| 4376.8 | another chance to cut cost ? | SPESHR::DEHEK |  | Thu Jan 25 1996 09:09 | 9 | 
|  |     and here is another costsaver:
    
    for folks who do not need the backside printed; team up with the
    person in the cube next door and share a business card....
    
    or for the non-VPs amongst us - adopt one (we're getting close to 1-1)
    and share one with them
    
    :^)
 | 
| 4376.9 |  | BIGQ::GARDNER | justme....jacqui | Thu Jan 25 1996 12:30 | 7 | 
|  | 
    give your old business cards to the BMC for field identification
    cards (they don't blow away from the specimens)!
    justme
 | 
| 4376.10 | There goes another CASE tool | SML1DR::phhdial_port8.phh.dec.com::Lusk | Three monkeys, ten minutes | Thu Jan 25 1996 13:19 | 4 | 
|  | If there's stuff on both sides, then there's no room
for a customer to put the requirements for a proposed
system. We'd have to go to a bar and get a cocktail 
napkin, I suppose.
 |