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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3486.0. "The NEXT GENERATION ad campaign" by LAOSS1::UDICK_ST (It can't be too easy to use ...) Thu Nov 03 1994 19:19

    I was really disappointed that I was unable to sell my Next Generation
    add campaign to Bill Johnson when he was the VP of marketing a couple
    of years back. I suggested that we call Alpha and the new Pathworks the
    Next Generation of computing and use members of the Star Trek in our
    adds, maybe having Cdr. Data claim the Alpha as his great grandfather.
    
    I understand that IBM used the concept with Patrick Stewart when they
    introduced OS/2 Version 3. 
    
    Anyone want to guess where Bill Johnson is now working ?
    
    I love it when people quote me, it adds so much to the conversation.
    
    Steve
T.RTitleUserPersonal
Name		DateLines
3486.1TOKNOW::METCALFEEschew Obfuscatory MonikersFri Nov 04 1994 09:023
>    Anyone want to guess where Bill Johnson is now working ?

Shouldn't this go under the "employee theft" note?  ;-\
3486.2but where can you by a Digital system?CSC32::C_BENNETTFri Nov 04 1994 09:135
    I suggest that instead of some cute funny ad, that we use our ad
    dollars more wisely.   Specifically for retail sales combine our
    ad dollars with the retail chains to let a possible customer know that 
    they can find the Digital line of computers at store x...
3486.3QUARK::LIONELFree advice is worth every centFri Nov 04 1994 09:185
Re: .2

At CompUSA and Sam's Club.

				Steve
3486.4AXEL::FOLEYRebel without a ClueFri Nov 04 1994 11:1211

	ARGH!!!! Don't take this wrong BUT!


	It's "ad" not "add"!!!  "Ad" is short for advertisement or advert.
	"Add" is short for addition, like in math.

	I think I'm gonna loose my marbles over this...

							mike
3486.5TOKNOW::METCALFEEschew Obfuscatory MonikersFri Nov 04 1994 11:352
What's the ado about?  Some of us are addlepated addle-brained adductors of
addition and advertising ad infinitum.  Sorry, just wanted to ad lib.
3486.6.....SWAM1::MEUSE_DAFri Nov 04 1994 11:413
    
    are we just another pc company now?
3486.7NPSS::BRANAMSteve, Network Product SupportFri Nov 04 1994 12:095
RE .4 - Mike, as long as we are being precise, I should point out that the term
is "lose" one's marbles, not "loose" them. As in, "If your pants are loose, you
are liable to lose them."

:^)
3486.8QUARK::LIONELFree advice is worth every centFri Nov 04 1994 12:163
I fixed the spelling error in the title. 

				Steve
3486.9The NEXT GENERATION ad hoc campaignHLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Nov 04 1994 12:481
3486.10Done intentionallyAXEL::FOLEYRebel without a ClueFri Nov 04 1994 14:049
RE: .7

	Steve,

	I knew someone would fall for that. I did that intentionally.
	It's another of the common misspellings that gets frustrating
	over time.

						mike
3486.11NPSS::BRANAMSteve, Network Product SupportFri Nov 04 1994 14:095
In the immortal words of Chief Inspector Jacques Clousseau:

Yes, yes, I knew zat! Of course I knew zat! I was just making zure you knew zat!

:^)
3486.12TAMRC::LAURENTHal Laurent @ COPFri Nov 04 1994 14:4411
re: .10

>	I knew someone would fall for that. I did that intentionally.
>	It's another of the common misspellings that gets frustrating
                                     ^ 
                                     |
>	over time.

I suppose this one was intentional as well? :-):-)

-Hal
3486.13KLAP::porterkeep reading and no-one gets hurt!Fri Nov 04 1994 14:4715
> 
>>       I knew someone would fall for that. I did that 
intentionally.
>>       It's another of the common misspellings that gets 
frustrating
>                                     ^ 
>                                     |
>>       over time.
> 
> I suppose this one was intentional as well? :-):-)

"misspelling" is not a misspelling, at least
not according to my dictionary (Concise OED).
3486.14TAMRC::LAURENTHal Laurent @ COPFri Nov 04 1994 14:5010
re: .13

>"misspelling" is not a misspelling, at least
>not according to my dictionary (Concise OED).

Whoops!  You're quite right.  I stand corrected (actually, I'm sitting).

Mea culpa,
Hal
3486.15Mispelling is misspelling misspelt...HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Nov 04 1994 14:551
3486.16Does your dog bite?TOKNOW::METCALFEEschew Obfuscatory MonikersFri Nov 04 1994 14:588
>Yes, yes, I knew zat! Of course I knew zat! I was just making zure you knew zat!

How about an ad campaign with Clousseau wrecking a competitor's machine.
The owner exclaims "that was a very costly computer!"

"Not anymore."

B^)
3486.17There's a Rathole in my RatholePHAROS::JUROWMon Nov 07 1994 10:223
    
    I think that should be "Clouseau."
3486.18Local marketing pain- typical of our problems IMHO35405::MCELWEEOpponent of OppressionTue Nov 08 1994 23:4527
    Re: .3-
    
    	>At CompUSA and Sam's Club.
    
    	Interesting twist- Sam's club acquired Pace Membership Warehouse
    locations in this area and announced that effective Nov. 1 they would
    no longer honor Pace memberships and require re-applying for a Sam's 
    card.
    
    	Well, I obtained my Pace membership through Digital years ago. I
    sent mail to personnel and facilities asking that they qualify Digital
    as a "qualified organization". Their response thusfar has been a basic
    "yawn, tell us what you find out, how did you get a membership through 
    Digital in the first place, etc."
    
    	I responded that:
    
    	1) We are conspicuously absent in their in-store posting of
    participating local businesses i.e. Westinghouse, Black Box, IBM, USX,
    etc.
    
    	2) Digital is marketing our PCs through SAM's clubs. Get the hint?
    
    	I don't think a little effort to patronize/promote our presence in 
    SAM's locations would hurt. Other comments?
    
    Phil
3486.19Credit UnionSALEM::FINKLee - 285-2980Wed Nov 09 1994 09:297
    Phil

	I joined PACE via the Credit Union qualification.

	If you belong to the DCU or any other CU you should be OK.

	Lee (got my sam's in October)
3486.20Intel and GeordiBREAKR::HAThu Nov 17 1994 18:388
    Just heard LeVar Burton's voice for an Intel Pentium commercial.
    
    I also saw an article on the "Intel inside" ad campaign - the
    information they gathered via survey was that *EVERYONE* who recognized
    "Star Trek" also recognized the "Intel inside" logo and vice-versa.
    
    							Michael