Conference 7.286::digital

    Yes, Yes, Yes.
    
    As a Sales Exec in a remote office, I do a lot of my own research into
    products.  I have always found that the Golden Eggs were a tremendous
    asset to explaining our products both internally (with my local Field
    Service folks) and to customers.  No other tool helps figure out
    configurations of boxes so well.
    
    It has been a challenge to find them when needed.  Could they be placed
    in the VTX IR area for general access?
    
    Also, they are based on the European variants of our products which
    somethimes has created problems for us US based folks.  A US version
    would be very welcome as well.
    
    Please keep up the good work and find a way to get more of this
    valuable tool to us folks in the field.
    
    Thanks - Kevin

    Golden Eggs is based on European variants of the products because the
    work is based in Finland.  A US version requires funding.
    
    	There were several projects the works to aid in system
    	configuration; one such project, being developed in Europe,
    	is due out sometime in the future.  Other projects ended 
    	due to the cessation of funding.
    
    					andrew
                                                         

Supposedily the next version will be a COMBINED European/US version.
We provide this document to our Business Partners.  We have heard from
them that this is an excellent document, especially for Inside Sales 
Reps, since most have or never will see the product itself.  When a 
customer calls-in they can open the document and visually see what the 
customer is referencing.  Also, when configuring the can get a good 
understanding what the pieces to the puzzle are.  No one is in the dark.

Excellent document and we're looking forward to NEXT version.  We start
or Seminars in last week in September and continues into October, so if
they arrive in that time frame it would be very timely.

Now the the Costa Mesa library has moved to Irvine, I ensure that the
Library has the most current issues and enough quantities.

	Regards,

	 kam

Re1:    
    It has been a challenge to find them when needed.  Could they be placed
    in the VTX IR area for general access?

Today GOLDEN EGGS On-line library is Open in our node in Helsinki. 
The complete booklet is available page/file. This makes easy copy. 
HSKAPL::EGGS:filename.PS  is the pointer.

Availability in VTX IR and Internet needs more manpower.
Manpower today for this complete project is limited to  0.3 ! 


Re4:
Supposedily the next version will be a COMBINED European/US version.

Yes, I try get just one document to cover major business areas.
Hard copy printing is planed after October major product anouncements,
12-Oct-1994. GOLDEN EGGS Rev20 will be shipped in volumes, min order 
is ONE box, 50 copies. Price is $3/copy + $1/copy for fast shipping.
Order intake is now over 8.000 copies.  Order gate is still open...
Send volume orders to:  MATTI PATARI at FNO
                                                         

Re3:
    I could not imagine life without Golden eggs.

I Totally agree. Today it is the base configuration FIELD-tool for our
SALES, MCS, PARTNERS and End-user CUSTOMERS. This is too good to be true.

Regards,
Matti
"Spirit of GOLDEN EGGS"

    
    Do you think we should copy this area (40k Blocks) to this side of the
    pond?  I suppose it could get expensive if really catches on?

I know of some organization(s) that we're contemplating copying and 
printing the Golden Eggs here in the US.  They think the price of $3 +
$1 (shipping) was considered too expensive and it was cheaper to
print and bind here in the US.

I informed them that they were probably right, however, the $3 wasn't
really for printing and binding it was for CHEAP labor.  I informed
them that if they did print and bind it themselves that in about a
couple of quarters they would be NO Golden Eggs.  As the creator 
would not have gotten the funding to continue his worthwhile project. 
It would cost you more than $3 to have an Illustrator draw those 
diagrams.



	Regards,

	 kam

Golden Eggs cannot be recommended highly enough.

Keep on laying


Nick (UK)

    Before anyone starts replicating 40k blocks, give me chance to have a
    chat with Matti about how feasible it would be to post the eggs in the
    Integrated Repository. (A worldwide version would sound just the thing)
    
    If the kudos they have received here are anything to go by, we IR folk
    should make them available more widely. You seem to like them, right?
    
    Cheers,
    Mick
    
    (On the IR team)

    This is one of the best aids that Digital (read Matti) produces. 
    
    Even without the NZ part numbers its still very easy to use.
    
    I distribute than far and wide. Its great.
    
    Find a copy and you will never want to be without it.
    
    THANKS TO MATTI

    
    I wish corporate marketing would just fund the effort... Very
    worthwhile..  I've used some of your diagrams in DECUS presentations..
    
    Keep up the good work...  you must still be working for DEC in
    Finland, not digital!   8*)
    
    Jon
    

    I assume it will be like the Digital Art Library.  Upper-level
    Management didn't preceive any value until they attempted to TFSO the
    art creator and then they heard from the User Community.  Corporate I 
    believe now funds Eric's activities.  We shouldn't have to go through
    this again.  Somehow, hopefully we've learn from our past mistakes and
    this won't happen again where we're all writing letters at the last
    minute trying to save valuable resources.
    
    	 
    	Regards,
    
    	 kam

   Hi...PATARI,

 It's true . This is  the one of the best aids that DIGITAL produces.

 I don't known if we could provide Golden EGGS to customers ?  Is it internal

  use only or not ???


  Thanks , Gerard NGUYEN

Re. a few back,

With a price of $3/copy, this is really a donation from Digital Finland 
(~400 people subsidiary) to the rest of the corporate. Matti said, that he 
has .3 manpower to do this. With our consulting price it's ~50 mandays x 
$1000 (average consulting cross charge in Europe) = $50 000. Now Digital 
Finland gets 8000 x $3 from the rest of the company. If somebody should 
complain, it's Digital Finland ;-).

Comparing to, what I have seen coming out from some of the far more expensive
programs, this one seems to give a real good price/performance result.

What comes to giving it to customers, some of the outdated parts (e.g. 
routers) should be either left out or updated first.

--Ritva

Re13: "Internal use only" ???

Oh no, GOLDEN EGGS contains that good selling information that it
is good for all DECs, PARTNERS and CUSTOMERS.
There is no secrets in it. Everything is working and anounced.

Originally GOLDEN EGGS used to be my personal hardcopy notebook. 
Then I realized to push it thorough my workstation window into our
network.
Suprisingly it become a new "Visual Configuration Language". We have
improved it in our local Sales and especilly with local Partners.

I just wonder to put the symbol library + prices in a PC. That would
be an ideal system and price SIMULATOR/GENERATOR for Quoting.

Matti

    why isn't a picture worth, like just a few hundred words, not exactly a
    thousand?

    Enough words on its quality ... looking very much forward to place
    a new order for the new edition.
    
    It's hard to imagine life without it ... 
    
    
    andre - product marketing belgium

Hi everyone,

Yes Matti has produced a fine product.  I wanted to make a local version of the
product for SPT and tried to get the source files from Matti but without much 
co-operation.  I wanted to make this a co-operative effort with Matti and had 
approval from my managers to undertake this project but like I say Matti was
not very co-operative.

Matti mentioned in this topic about having it as a PC based configuration guide.
Has anyone heard of DECgenesis.  This is a new tool coming from corporate that
is supposed to provide exactly that and is designed for our Business Partners 
and internal personnel.  If DECgenesis turns out not to be that, you should look
at producing this on some form of electronic format (CD-ROM is ideal) and have
a lovely gui interface for it......looking at major sponsorship for it...but we
have Business Partners (at least in Australia) that do exactly that.  Hey maybe
it could be integrated into DECgenesis somehow.

Don't get me wrong I love the Golden Eggs product and have great admiration for
Matti and his product not to mention that I use it myself occaisionally...
particularly for the SCSI cable configuration.  It even look quite good in 
CDAviewer running on my OSF/1 box!! I also copy the updated
postscript file locally at a nice time when net traffic is low and have a almost 
finished the nice menu driven procedure to print what pages they want from it.


Keep up the good work.

Regards
Steve Bloom
Sales Support
Digital Direct
Sydney Australia

    
    I think Golden Eggs is an incredibly effective way to communicate
    product information. Wouldn't something along these lines be a great
    addition to the Systems & Options Catalog? I think Matti should be
    commended and encouraged for providing such a useful service to the
    company. 
    
    There are so many ways to communicate information using graphics.
    It has been my dream to see Digital use more and more of these many 
    ways in order to sell more products and create positive mindshare.
    One incredibly well thought out and executed info-graphic can convey
    a huge amount of information economically. Recently people have been
    talking about how some HP printers can print out a brochure about
    itself with the press of a button. That's neat, but the best example I've 
    seen is the single map/chart/graph showing the path and ever decreasing 
    size of Napoleon's army during the invasion of Russia and return to France. 
    (If you haven't seen it I'll post a pointer to a facsimile.) Think what 
    these kinds of infographic can do to shorten hours of product 
    configuration/support customer questions or sales' explanations.
    
    My vision with the ArtLibrary was to have a clearinghouse of high
    quality, on-line, product graphics, regardless of the artist/creator 
    or owning (Digital) group. 
    
    The most important thing I've realized from doing the ArtLibrary is
    that to really be successful, you need a sponser, someone who believes
    in the usefulness of the {tool, program, method, library} and champions it
    inside the organization, and has at least some influence to make things
    happen. It wouldn't hurt if that person's share of the business depends
    to some extent on the {tool, program, method, library, etc}. For awhile
    last year I part of Corp. Communications and had a sponser. Before and
    since, ArtLibrary users spread out across the company are some form
    of sponser, whose support I am very thankful for. I guess the bottom
    line is if you provide a service which is used by everyone, you need to
    be supported from the top or close to it.
    
    Today product graphics and visual selling tools increasingly must be
    created by third party vendors/contractors (witness the DECdirect
    catalog-on-the-Web discussion in INTERNET_TOOLS). I see fewer and fewer
    graphics designers inside the company. So there are more difficulties
    sharing knowledge, drawings, bitmaps because of inter-company boundaries.
    I worry that the understanding of just how important graphics and
    visuals are to communicating with customers is fading with the departure 
    of the artists and illustrators and documentation groups.
    
    The one development recently which has given me hope is the World Wide
    Web. It seems to me that the wild success of this information
    distribution tool is in large part due to the widespread inclusion of
    graphics (not always quality graphics, but hey, everyone's an
    Information Provider now). Just as with ads, presentations, or many other 
    communication tasks, the better your Web graphics, the more pull you'll 
    feel on the Internet. This seems to be understood by many people here
    (notwithstanding the occasional debate about bandwidth).
    
    So some ideas that have sprung to mind is including the Golden Eggs
    diagrams in the ArtLibrary (which itself is available through IR);
    and providing some form of the Golden Eggs on Digital's Information
    Server to the Internet. I'm in the process of putting some of our ads
    on our internal Web and perhaps a there could be a hyperlink from the
    product ad web page to the appropriate Golden Egg diagram. Who knows,
    there's lots of other possibilities lurking out there in the Digital
    mind.
    
        erik goetze

    In Europe, we did indeed include the Eggs in recent editions of our
    European Systems and Options Catalogue.  However, the catalogue has 
    stopped now, (and this makes sense).

    Hi,
    
    re.5
    
    >Availability in VTX IR and Internet needs more manpower.
    
    Internet is would be nice.
    
    For those with Web access (mosiac) and PS viewer, have a look 
    at GOLDEN EGGS on...
    
    http://donkervoort.uto.dec.com/docs/OFFICE/OFFICE.html
    
    Regards,
    
    Jan

	 	  Dear Friends

	 	  A new GOLDEN EGGS Visual Configuration Rev20 hard 
                  copy is orderable now. Planed print date is 
                  12-Oct-1994. This booklet will contain major product 
                  announcements for October. 

	 	  Please find attached index of World Wide GE agents. 
                  Is there already one for your site? 
	 	  Who will supply You with this important SELLING 
                  TOOL? If there is nobody near by, no panic, just 
                  response to this mail.

12-Oct-1994:	  Estimated print date is:  12-Oct-1994
	 	  Send your kind volume order to:

	 	  MATTI PATARI at FNO     (or   EEMELI::PATARI)

	 	  Booklet order number: EC-R020B-36

	          Price   $3/Copy  +  Airmail Shipping

	 	  Minimum order  50 copies , One Box.
	 	  Please place your order with shipping details:

	 	  - Your CC
	 	  - Your CC managers name
	 	  - Number of copies ordered ( 50 is minimum) 

	 	  - Accurate Digital shipping STREET address.
	 	    ( No Box, include your Country name too)

	 	  Matti
	 	 
                  GOLDEN EGGS Rev20 Order base at 22-Aug-1994
                  ------------------------------------------

                  Total:       8.450 Hard Copies Ordered

                  Ordered by:
                  Beverly at ESO,   Andrew at WLO,    Guillaume at EVO
                  Dieter at ZUO,    Galina at RSP,    Ortrud at FRS,
                  Ales at CHK,      Francoise at BRO, Chrysoula at HEL
                  Fritz at SUO,     Petra at UTO,     Janet at KAO,
                  Paul at MEO,      Hilda at MXO,     Ruth at SUO,
                  Herta at AUI,     Valerie at EVT,   Elisabeth at FRS
                  Catherine at EVO, Alan at JHB,      Carol at FZO
                  Tony at LAC,      Deborah at WLO,   Kyung-hun at DEK
                  Susanne at FRS,   Fusun at TWI,     Bill at MKO
                  Ricardo at CRO,   Sabine at FRS,    Beverley at ESO
                  Hinrich at HBO,   Tuula at FNO      Jean-Noel at ONO
                  Pekka UFC         Roland at VBE     Julie at MKO
                  Joe at COP        Carla at MLN      Howard at REO
                  Dave at LZO       Hannelore at PCS  Angela at HGO

                  Chan at HGO       Kathy at PHH      Sylvia at LYO 
                  Clausia at BZO    Robert at EVO     Stefan at UFH
                  Lutz at BEO       Bill at RCO       Eran at ISO
                  Chrysoula at HEL  Gloria at ORO     Gloria at ORO
                  Vicki at HHL      Janet at KAO      Terry at OTO
                  Jeanne at TUO     Ales at CHK       Anna at MOW
                  Beatrix at HBO    Sylvia at HAO     Helle at DMO

End.

                                                        

is the name of the book which contains the graphic which Eric Goetze referred to
a few notes back. I have the book at home if anyone wants more details about it.

/Neil

    Should have mentioned it earlier:
    
    30 of the Eggs are online in the Integrated Repository as PS files.
    VTX IR gets you there, and the GE infocategory has the eggs.
    
    On Matti's advice we posted the most recent/important eggs, not the
    older ones. 
    
    Mick

    Just for the record, the url mentioned in .21 has changed to:
    
        http://www.uto.dec.com/OFFICE/EGGS