[Search for users]
[Overall Top Noters]
[List of all Conferences]
[Download this site]
Title: | The Digital way of working |
|
Moderator: | QUARK::LIONEL ON |
|
Created: | Fri Feb 14 1986 |
Last Modified: | Fri Jun 06 1997 |
Last Successful Update: | Fri Jun 06 1997 |
Number of topics: | 5321 |
Total number of notes: | 139771 |
2922.0. "International Management" by ELMAGO::BOLSON () Mon Feb 28 1994 22:50
I was wondering if I could get some input from my fellow Digital
employees on a case I'm working on for my International Management course.
I'll have to dig for the economic justifications in my paper, but I'm
allowed to talk to others on the subject matter. What I'm looking for are
possible parallels to Digital's international experiences. Thanks in
advance.
**************************
Your company is a rapidly growing U.S. manufacturer of personal
computers and a variety of peripheral products. Some of its success is
based on proprietary chip designs, but most of its products use components
available on the world market. About 50 percent of sales are in non-U.S.
markets and this market is growing more rapidly than is the U.S. market.
For a number of years the company was barred from sales in Brazil, due
to the "Informatics Law", which reserved the Brazilian personal computer
hardware market to locally owned producers. Due both to internal political
changes and to external pressures, the government recently enacted
significant changes in the law. Under the new law, the "market
reserve" policy is sharply curtailed, and imports of hardware are subject
to a moderate tariff. There continues to be some opposition to the
changes, both from local producers and from economic nationalists. It is
possible that our firm, which already markets two software products in
Brazil, will be significantly affected by the new system. Since it is one
of the world's ten largest economies, we would like to maintain a presence
in the Brazilian market.
Management has asked you for an analysis of several issues arising from
Brazilian trade policies in the informatics area. Among them are:
1> Are there identifiable "winners" and "losers" from the liberalization
of the law? Who are they, and might any of them be potential allies?
2> The new law allows imports of some components at lower tariff rates
than apply to finished, ready-to-use products. What opportunities
would this present? In such a case, how might the "effective
tariff" rates on finished computer products differ from the posted or
nominal rates?
3> What might be the effects of liberalization of trade in computer
hardware and software on different sectors of the economy? Are there
any sectors or industries which we should be targeting, and if so,
how do we reach them?
4> How might the Brazilian government develop a domestic computer
manufacturing capacity at the least cost to society as a whole, and
where might our firm fit in?
T.R | Title | User | Personal Name | Date | Lines
|
---|