|  |     Actually, there is a Machiavellian principle involved here.  It is that
    in order to manipulate your subjects successfully you must deliver bad 
    news quickly and in large quantity.  But, you must deliver good news in 
    spoonfuls over a long period of time.  
    
    If you don't do that, you may *think* you are being merciful, politically 
    correct, sensitive and all that. But, reality is that your subjects will 
    remember you for the (more recent and frequent) bad news you delivered 
    and forget about the one-shot, lump sum good news from way back when.
    
    This is old hat to career politicians, BTW.  This is why there was a
    BIG tax increase in 1990 (same plan as 1993) to reduce the deficit, 
    incremental spending that hiked the deficit up even higher (little 
    spoonfuls of localized "good news") and why so many incumbents still 
    got re-elected.  "Yes, s/he's a tax and spender and taxes shot way up, 
    but look at the bucks s/he brought into our community the past few 
    years ..."
    
    This is why it is demoralizing to do little layoffs here and there over
    a long period of time, but may actually BOOST morale to do one BIG
    layoff (and in the end even lay off MORE people), then give tiny pay 
    raises and bonuses over a long period of time to those that remain,
    and finally hire a few folks back as things "improve."  A company that
    does a BIG layoff once every 5 years will be seen as a company that
    tries to hold onto its people, while at company that lays a small
    number of folks off every quarter will not -- even though the numbers
    are the same for both companies.
    
    Steve
 | 
|  |     "I've made my share of mistakes -- plenty of them --  but my biggest
    mistake by far was not moving faster.  Pulling off a Band-Aid one hair
    at a time hurts a lot more than a sudden yank.
    
    "Of course you want to avoid breaking things or stretching the
    organization too far--but generally human nature holds you back.  You
    want to be liked, to be thought of as reasonable.  So you don't move as
    fast as you should.  Besides hurting more, it costs you
    competitiveness."
    
    					Jack Welch, CEO
    					General Electric
    					from "Control Your Destiny
    					or Someone Else Will"
 |