| T.R | Title | User | Personal Name
 | Date | Lines | 
|---|
| 983.1 |  | WLDBIL::KILGORE | Stop Global Whining! | Thu Mar 14 1996 15:13 | 18 | 
|  |     
    The oficial name of DCU is, and has always been, Digital Employees'
    Federal Credit Union. That's what's on the charter. DCU was the
    official acronym and logo, and it is often expanded to Digital
    Credit Union.�
    
    I don't know why you didn't get your shirt. I got mine. It's real nice.
    
    
    --------
    
    
    � During the Credit Union Wars, it became fashionable
      among the insurrectionists to use the full and official
      name of the institution, allegedly as a subtle reminder
      to those in power of its true ownership. But that's another
      rathole.
    
 | 
| 983.2 | a fun night for all | HYLNDR::BADGER | Can DO! | Tue Mar 19 1996 07:54 | 22 | 
|  |     I didn't get a shirt, but I did get my $30 last night.  And so did my
    wife.  $60 for 1.5 hours of work isn't bad!
    
    There were 11 of us total in a 'focus' group.  Thge refresments were 
    left over from group 1.  sa few sodas, cold coffee, and 11 hard, stale
    cookies.
    
    There was only one other DEC person, the rest were ex-deccies, but with 
    a token account.  There was no sell on DCU, just a lot of questions
    posed, and answers listened to.
    You don't need a high price marketing firm to know what the problem
    was.  These people [including the one other deccie] had no idea what
    was going on at DCU.  They didn't know about free checking, free atm
    access, rates, access, etc.  The marketeers made no effort to correct
    nor inform people.  I kinda felt like a plant in the group when I spoke
    of the good stuff.
    I'd suggest that perhaps a board member might want to make it to one
    of these 'focus' groups, if they haven't already.
    
    ok, now where is my tee shirt?
    ed
    
 | 
| 983.3 | The role of focus groups is to collect info... | ALFA1::MASON | The law of KARMA hasn't been repealed | Tue Mar 19 1996 15:55 | 17 | 
|  |     >You don't need a high price marketing firm to know what the problem
    >was.  These people [including the one other deccie] had no idea what
    >was going on at DCU.  They didn't know about free checking, free atm
    >access, rates, access, etc.  The marketeers made no effort to correct
    >nor inform people.  I kinda felt like a plant in the group when I spoke
    >of the good stuff.
    
    The role of the focus group moderator is just to find out what the
    participants think/believe/feel.  It's not their role to educate or
    correct the assumptions.
    
    When the DCU folks see the video (it was probably taped), they'll know
    what the communications problems are and will work on correcting them.
    
    Sounds like it was worthwhile.
    
    ****
 | 
| 983.4 |  | HYLNDR::BADGER | Can DO! | Fri Mar 29 1996 08:32 | 27 | 
|  |     I got a nice follow up letter from the vp of marketing.  It sounds like
    they still don't know how/why I was invited, I guess the $30 only goes
    to non-members, or members with little in their accounts.  I don't fit
    that profile.  I'm not complaining, it was a nice night out, with the
    exception of the promised refreshments.  To our suprise, both Deb and
    I got $30 each.  Be nice if they invited out regular members.
    
    The letter did discuss at least one point that I have been concerned
    about that is individual accounts for children.  As it stands today, if
    something should happen that you couldn't pay your debt with DCU, they
    could [I'm not saying that they would] tap into the children's funds.
    I can see that as being abused by someone who would shelter their
    funds, but for simple families, I'd hate to see what savings my
    children have being eaten up for any possible fault on my end.  The
    letter said that that would be fixed by 1-July.  At that point, I will
    bring my children's funds back to DCU.  Thanks for listening.
    
    What no one is listening to, and I discussed it there and in this
    notesfile is the lack of disipline on the part of many dcu personnel
    regarding voicemail.  I'd like to see a directer comment on it.
    My specific complaint is that all phones use the generic, "I'm not at
    my desk or I am on the phone"  which would make one believe [or at
    least me] that a return call would happen that very day.  Sometimes
    these people are away at conferences, sick, etc.  or perhaps they just
    don't return phone messages.  to me, that's a business killer.
    ed
    
 |