| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 168.1 | This sounds like a good topic for ASIMOV::MARKETING.NOTE | COOKIE::WITHERS | You know you can't memorize Zen | Mon Apr 24 1989 15:21 | 0 |
| 168.2 | Enough of this. | GUCCI::MOFFITT | | Wed Apr 26 1989 22:26 | 15 |
| Well, well two weeks pass and nobody from DCU wants to touch this
one.
"Take it to the marketing notes file" someone suggests.
Nah...I've got a better idea. My 90 day CD comes due on the May
9th. I'll wait in that slow moving line to talk to one of the
unmotivated tellers just one more time and then I'll just take my
cash out and deposit in another institution that cares about having
me as a customer.
No reason to be mad. I learned my lesson and now I'll move on. Thanks
for the memories DCU...
tim moffitt
|
| 168.3 | | BUNYIP::QUODLING | Apologies for what Doug Mulray said... | Wed Apr 26 1989 23:23 | 19 |
| Have you considered that the DCU probably contracted said
promotional flyer out to an external ad agency or the like. They
said "show someone enjoying working with a computer". Ad agency
puuls their picture archive. Sure enough, here is a guy that
obviously enjoys his work. Ad agency did not hear any
specification of "Use Digital Workstations". Ad agency probably
couldn't tell a Mac from a vax anyway. DCU person signing off on
the ad, is a finance coordinator, not a hardware jock like you or
I. What do they know of hardware.
So wat is the alternative. DCU calls in Workstation Product
Management, interrrupting their day, who call in Workstation
Marketing, who call in their Maketing Communications people. THey
organize a photo shoot, with an outside photographer, models, and
dedicated equipment. A lot of people run around, a lot of money is
spent. What more does it gain us?
q
|
| 168.4 | good try...no cigar | GUCCI::MOFFITT | | Thu Apr 27 1989 08:18 | 12 |
| re .3
Gee, nice justification; nobody who knew enough to tell the difference
took the time to even proof the flyer before it was sent out. Do
you think the right people had a chance to check the rest of the
contents or did they just pencil whip the articles also? No chance
that the ad agency could have made a mistake theire either, right?
Yep, just another quality piece from a quality organization.
enjoy,
tim m.
|
| 168.5 | | ALIEN::MELVIN | Ten Zero, Eleven Zero Zero by Zero 2 | Thu Apr 27 1989 08:44 | 15 |
| re: .0
Sorry, but to me this is a totally undeserved flame. DCU is separate (well,
you wanted someone to say it :-0). Have you considered that all people that
do business with DCU are NOT Digital employees? Have you considered that of
all the people that do business with DCU, many have machines at home that are
NOT DEC machines (why should they be?). People own Commodore 64's, 128's,
Amiga's, IBM PC's, Macs, etc etc. There are not too many people that can
afford MicroVAXes at home. So why should the brochure have a DEC machine on
it? Why should DCU advertise for us? Isn't the ad about a DCU product and
not a DEC one? It seems to me that there are more important things to vent
anger on (low interests on accounts, for example) than a MAC showing up in
something that probably 1/2 the people toss out unseen anyway.
-Joe
|
| 168.7 | Horrors!! Not everyone buys DEC!!! | REINER::SULLIVAN | Don't Panic | Thu Apr 27 1989 12:20 | 8 |
| In fact there are some of us who have MAC's bought for and used
at DEC. We do have a cooperative marketing/development agreement
with them.
I'd even be willing to bet that the brochure was drafted on a MAC
and they just used one of the icons that comes with the package
(looked like a HyperCard image, both the computer and the person.)
|
| 168.8 | Official DCU Response | TSE::LEEBER | Nobody Asked, Just My Opinion! | Fri Jun 02 1989 11:58 | 23 |
| This is an official response by Mary Madden of the DCU. The portion of
that response, dated 30-May-1989, that applies to this note topic is
included below. See note 2.22 for more information.
Your comments on this response should be posted here or directed to
to DCU directly at Mary Madden's number (dtn) 223-6735 x207.
(Note: New extension for Mary Madden)
Carl Leeber
******************************************************************************
RE: 168.3
Appearing on the front page of March's INPUT/OUTPUT was
an image of a MacIntosh computer. Our intention was to
produce a generic graphic to complement the article's
focus--the safety of your funds at DCU. With this
in mind, our vendor created the published graphic.
During our editing process, we proofed only the written
contents. Our apologies if our artwork offended any of
our members.
******************************************************************************
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