| T.R | Title | User | Personal Name
 | Date | Lines | 
|---|
| 702.1 | subliminal suggestion of bestowing a youthful appearance? | LESCOM::KALLIS | Wait for the eclipse. | Thu Aug 03 1989 21:23 | 9 | 
|  |     Re .0:
    
    Well, realistically, as a proper name, the manufacturers can pronounce
    it as they wish.
    
    If they're ladies' jeans, then pronouncing it as "chick" might be
    a subtle pun, as in "chick" = "young (presumably attractive) woman."
    
    Steve Kallis, Jr.
 | 
| 702.2 |  | SSDEVO::EGGERS | Anybody can fly with an engine. | Thu Aug 03 1989 23:16 | 1 | 
|  |     Pun, yes; subtle, no.
 | 
| 702.3 | at least in Nashua | TLE::RANDALL | living on another planet | Fri Aug 04 1989 14:48 | 3 | 
|  |     My daughter, 15, assures me that "chic" is pronounced "chick". . .
    
    --bonnie
 | 
| 702.4 | UK aside | MARVIN::KNOWLES | Running old protocol | Mon Aug 07 1989 14:16 | 5 | 
|  |     The Metro (US note: small car) is being advertised in a campaign that
    assumes another strange pronunciation of `chic' - something like Chic
    at the price. I guess the assumed pronunciation must be `cheek'.
    
    b
 | 
| 702.5 |  | RIGAZI::SPERANDIO |  | Mon Aug 07 1989 17:28 | 5 | 
|  | Japanese jeans with a French name for Chicanos in America.
What A country!
- Skeezix
 | 
| 702.6 | Low fashion? | DOCS::DOCSVS |  | Mon Aug 07 1989 19:06 | 5 | 
|  |     My friends in college and I used to use the phrase "trez chick"
    (like tres chic, only worse) to refer to something sarcastically.
    Naturally, Chic jeans as trez chick.  They even say so themselves.
    
    --Karen
 | 
| 702.7 | cheek or what? | MARVIN::MACHIN |  | Wed Aug 09 1989 18:34 | 3 | 
|  |     Don't forget where they stick the label...
    
    Richard.
 | 
| 702.8 |  | SHALOT::ANDERSON | Give me a U, give me a T... | Mon Aug 14 1989 22:46 | 4 | 
|  | 	If it makes you feel any better, I understand that the
	French prounounce Levis as "leh-wees."
		-- Cliff
 | 
| 702.9 | Don't ask about Wrangler | CLARID::BELL | David Bell, ASD Program Office, VBO | Thu Aug 17 1989 13:58 | 4 | 
|  | 	Close ... the official TV version is more like
			"lev-his  sankson-un" ...
 | 
| 702.10 | L�wouisse | ULYSSE::LIRON |  | Fri Aug 18 1989 11:30 | 9 | 
|  | 	If you use the full name Levi-Strauss in France, people
	will think you're talking about Claude L�vi-Strauss, the
	famous anthropologist.
	Talking about jeans, the fabric they're made of was invented
	in the south of France; it was know as "toile de N�mes". Some 
	emigrant took it to America where it became the legendary "denim".
	roger
 | 
| 702.11 | I bet Levis employ at least on anthroplgst | MARVIN::MACHIN |  | Fri Aug 18 1989 11:59 | 6 | 
|  |     
    Hmm. I thought Levi-Strauss seemed extremely well-read for a trouser
    designer. Didn't he write "The Raw and The Cooked"?  Sounds enough like
    an asvertising slogan for Jeans to me.
    
    Richard.
 | 
| 702.12 |  | VISA::MONAHAN | humanity is a trojan horse | Sun Aug 20 1989 12:16 | 3 | 
|  |     re: .10 .... after all our arguments on the origins of the English
    language you are quoting "denim" :-)
    
 | 
| 702.13 | digging a little deeper ... | LESCOM::KALLIS | Time takes things. | Mon Aug 21 1989 14:02 | 7 | 
|  |     re .12:
    
    And "denim" spelled backwards is "mined."
    
    Miners used to use denims; now, it's minors.
    
    Steve Kallis, Jr.
 | 
| 702.14 | Forgive Me, but... | DRUMS::FEHSKENS |  | Mon Aug 28 1989 21:49 | 6 | 
|  |     re .8 - It's gotta be trez chick, so as to not be confused with
    the Tray Sheik, that Arab fellow who made all his money selling
    cafeteria supplies.
    
    len.
    
 | 
| 702.15 | What's sauce for the goose... | GRNDAD::STONE | Roy | Thu Sep 21 1989 21:41 | 3 | 
|  |     
    If you follow the Madison Ave. approach to "Chic" jeans, I wonder
    what they could do with the Pontiac "Grand Prix"?
 | 
| 702.16 |  | TKOV51::DIAMOND | This note is illegal tender. | Tue Jun 26 1990 09:36 | 10 | 
|  |     Re .11
    
    > an asvertising slogan for Jeans to me.
         -----------
    
    Close.  Jeans are an assvertising slogan.
    
    
    To get back to the topic, I guess "chick" is now the chic pronunication
    of chic?
 | 
| 702.17 |  | STAR::CANTOR | You never outgrow your need for TECO. | Tue Jun 26 1990 23:22 | 10 | 
|  | re .16
>    To get back to the topic, I guess "chick" is now the chic pronunication
>    of chic?
I doubt it.  "Chick" is probably the chic pronunciation of 'chic,'
though.  It's pronunication can't proceed until it joins a church
that has nuns.
Dave C.
 |